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爆漿果汁軟糖包裝全案|食品包裝|零食品牌包裝全案

項目│PROJECT 爆漿果汁軟糖包裝全案
設(shè)計時間｜2023
服務(wù)│SERVICE 視覺設(shè)計/包裝設(shè)計/品牌策略
品牌設(shè)計｜BRAND DESIGN：楊芝琳
三維設(shè)計｜3D DESIGN：楊芝琳

消費者傾向選擇更健康的零食，既滿足情緒需求又減少健康負擔。有權(quán)威機構(gòu)發(fā)表聲明有69% 的消費者表示他們想要兩全其美，尋找平衡零食滿足和健康兩方面的食品。在購買零食時，但近四成消費者遵循口味第一的原則，其次考慮零食成分的健康性。
由此，在零食的賽道我們推出水果軟糖，水果軟糖是一種水分含量高、柔軟、有彈性和韌性的糖果，可以給人體提供能量和含大量的維生素C，添加果汁不同味道的果汁，果汁含量高的軟糖，0糖0脂肪。色形新穎、咬一口在嘴里爆漿水果清香，口味別致，深受消費者的喜愛。

onsumers tend to choose healthier snacks, which not only meet emotional needs but also reduce the burden of health. An authoritative organization has issued a statement, with 69% of consumers saying they want to have the best of both worlds and find foods that balance snack satisfaction and health. When purchasing snacks, nearly 40% of consumers follow the principle of taste first and then consider the health of the snack ingredients.
Therefore, in the snack track, we introduce fruit gummies. Fruit gummies are candies with high moisture content, softness, elasticity, and toughness, which can provide energy to the human body and add a certain amount of vitamin C. Different flavors of fruit juice are added, and high fruit juice content gummies have less sugar content and low fat compared to other candies. And contains a large amount of vitamin C. The color and shape are novel, and the fruit aroma is refreshing when you take a bite and stir fry it in your mouth. The taste is unique and deeply loved by consumers.