2010年5月,我們介紹了Boticário集團(tuán)的新公司形象。Boticário集團(tuán)是O Boticário品牌的總公司,網(wǎng)羅在護(hù)膚、男女士香芬、自制spa和化妝中的600多種商品?! ?977年,一個(gè)小小的藥劑配方店在巴西庫(kù)里蒂巴誕生,今天,O Boticário單單在巴西就有2500余家店面,并有70家分布于15個(gè)國(guó)際都市的分店,另外還有像百貨大樓一樣的超級(jí)商場(chǎng)。本月初,O Boticário發(fā)布了Futurebrand圣保羅分公司設(shè)計(jì)的全新形象,F(xiàn)uturebrand也為總公司設(shè)計(jì)了logo?! n M
2010年5月,我們介紹了Boticário集團(tuán)的新公司形象。Boticário集團(tuán)是O Boticário品牌的總公司,網(wǎng)羅在護(hù)膚、男女士香芬、自制spa和化妝中的600多種商品。
1977年,一個(gè)小小的藥劑配方店在巴西庫(kù)里蒂巴誕生,今天,O Boticário單單在巴西就有2500余家店面,并有70家分布于15個(gè)國(guó)際都市的分店,另外還有像百貨大樓一樣的超級(jí)商場(chǎng)。本月初,O Boticário發(fā)布了Futurebrand圣保羅分公司設(shè)計(jì)的全新形象,F(xiàn)uturebrand也為總公司設(shè)計(jì)了logo。
In May of 2010 we reported on the introduction of a new corporate identity for Grupo Boticário, the parent company behind consumer brand O Boticário, which covers more than 600 products in body care, female fragrances, home spa, make up, male fragrances, man care, and skin care. I’m recycling some of the introduction from that post: Originally a small prescription pharmacy that started in 1977 in the city of Curitiba, Paraná in Brazil, O Boticário has 2,500 stores in Brazil alone, 70 across 15 other world cities, and presence in multiple sales points like department stores. Earlier this month, O Boticário introduced a revised identity designed by the S?o Paulo office of Futurebrand, who were also responsible for the parent company logo.
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